Updated: Jan 18
By: Jessica Benedict
Women are on the rise in business. In 2021, 49% of businesses in the US were started
by women, a big jump from 28% just two years prior. This is even more impressive
considering the obstacles women face across all workplaces and industries. But even
after achieving an amazing milestone, female entrepreneurs still have many
opportunities to grow and improve. Here are some ways you can keep bettering yourself
and, in turn, your business:
Learn from your community
As an entrepreneur, you might start falling into the idea that you can manage on your
own without any help. However, relying on yourself all the time can hold you back.
Reaching out to your community can open you up to new views and thoughts you have
not yet explored yourself. The people in your community can also help guide you on the
right paths and help you make good decisions. Seeing others flourish in their pursuits
can further inspire and motivate you to go beyond what you currently do and know.
When you feel lost or confused when you start your journey into branching out of your
comfort zone, don’t be afraid to reach out to family, friends, colleagues, and the other
communities you are a part of to ask for direction.
Keep yourself educated
Even though you’ve already made your way into the working world, learning and
studying are still essential for entrepreneurs. Pursuing further studies — especially
subjects that may seem unexpected or unconventional — can be a great way to
broaden your perspective. If you are thinking about heading back to school there are
many scholarships just for women that you can apply for, especially for in demand fields
like mathematics. Maryville University notes how scholarships for women in
mathematics are widely available, with many options to help pay for classes, including
grants and fellowships across graduate, doctoral, and postdoctoral tracks. With the
financial cost of going back to school being the main reason that many don’t attempt it,
pursuing a scholarship is a financially viable way to continuously educate yourself.
If taking on a full course seems too much, there are plenty of short courses available
online, on platforms such as Udemy, that cover every business topic imaginable. Your
newfound skills from these diverse programs can give you an updated view of life,
society, and business, and will change how you run things. Look for programs that work
with your schedule and lifestyle, and be careful about taking on too many ventures at
once — maintaining balance is also vital for entrepreneurs!
Stay updated on current tech
Hiring talent to deal with things you aren’t familiar with can be easier, but equipping
yourself with basic know-how regarding new technologies can give you a leg up in life
and work. Trends like data analytics, artificial intelligence, and cryptocurrency are just
some things you can learn more about and introduce to your business. Even if you
aren’t currently dealing with these technologies, knowing the latest trends can ensure
your business is up-to-date with the most efficient tools.
Learning about tech you aren’t familiar with can be daunting. Forbes’ tips for women
entrepreneurs to break into tech point out that your mindset of fear and doubt can be
very limiting. Bring on a coach or mentor who can guide you as you experiment. They
can foster more confidence and motivate you to get the hang of the tech you want to
learn more about.
Set goals and take action
It’s not enough to simply want to broaden your horizons; you need to take active steps
and set goals to achieve this level of growth. To start selecting the best goals to help
you step out of your comfort zone, you’ll need to accept that you will face some
struggles and discomfort.
Our post called “Get Comfortable With Being Uncomfortable” discusses that even the
most minor actions can bring you closer to achieving your vision for yourself. Whether
through meditating on your goals regularly, constantly reflecting on your aspirations, and
evaluating your progress, you may find yourself on the road to your dreams. Be kind to
yourself as you go about your self-improvement journey.