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New Era Strategy

Updated: Mar 13, 2020

By: Janice B. Rock

Proverbs 15:22 – Plans fail for lack of counsel, but with many advisers they succeed.

A Business Strategy is a plan of action created to achieve a set goal or objectives. I want to ask this question, “What’s your game plan for 2020?”

As we enter the New Year, we must revisit our business strategies and plans. In 2019, some of us have experienced a dry season in our companies and businesses. If you are a new business owner, you may have experienced a slow start or a year where your profits did not meet your expectations. Yes, the business was your brilliant idea and God gave you the plan, but there is no “I” in TEAM. Therefore, it is time to rethink our business strategies. For example, create a vision board and have brainstorm sessions with a leadership team is a great place to start. Welcome new strategist with new ideas. Allow business experts or advisers who specialize in our field to guide and steer us in a new direction. We are not losing the origin of why we’re in business, but we could broaden opportunities to reach a new marketplace that can possibly bring in new revenue.

A business strategy that’s efficient and effective is similar to shooting an arrow with precision and force. When business teams come together to allow the input and creativity of their stakeholders to have a voice, there is nothing that can stop them from achieving their goals. This year as Business Owners and Entrepreneurs, we must re-define our business strategies to fit the New Era of 2020. What we did not accomplish in past years will not determine our future. It’s not that our businesses are dying, but we must implement innovative techniques to meet the needs of those who desire our products and services. In other words, does your business supply the answer to someone’s problem? Do you have a product that can make someone’s life easier? Today’s consumers are looking for quick and easy solutions to life’s issues. Do not limit yourself; try something new. Do not be afraid to accept the invitation to those places you thought would not accept your new idea or business venture. When you think of strategizing for the New Year, let this acronym guide you through 2020.

S = Start – create exchange.

T = To - set goals.

R = Revise – make modifications.

A = Analyze – discover and reveal.

T = Test – check the quality.

E = Evaluate – calculate the cost.

G = Goals – aim for the target.

Y = Yearly – annually.

As Business Owners, find ways to take your business to the next level. Think out of the box to achieve goals that will set you apart from those businesses that are in your market. Do not allow fear to capture your ambitions. The very thing you are afraid of is the thing that will catapult you to new horizons.

Take the Risk!


About Janice:

Janice Rock is a Teacher and the owner of Bridge Consulting Firm. Ms. Rock is a graduate of Webster University, where she received her Master's Degree in Education and Innovation. She is a Certified Entrepreneurship Teacher through YES Carolina Youth Entrepreneurship Program. As an educator, she teaches Business Education where she trains students to become career-ready for the 21st Century job market. As a consultant, Ms. Rock provides services and is an advocate for the disabled, veterans and their families. Ms. Rock has over fifteen years of leadership experience and is passionate about teaching and training others. One of her major goals is to finalize a business project, Bridge Literacy and Fine Arts Center, a non-profit 501(c)(3)- afterschool program that will promote literacy for disadvantaged learners through STEAM (Science, Technology, Engineering, Arts, and Math). She is an active member of the South Carolina Education Association and The National Education Association. Ms. Rock is a blogger and writes inspirational articles on a variety of topics. One of Ms. Rock's favorite scriptures: "She is clothed in Strength and Dignity and she laughs without fear of the future." Proverbs 31:25

If you would like to connect with Ms. Rock, you can reach her on the following platforms:

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