Marketing and Sales Tips

Are you an expert in your field? Passionate about entrepreneurship, empowering women and helping people achieve their goals? MCWEN is looking for you! We are featuring articles, videos and other content that aims to inform, inspire and enrich the MCWEN community. To learn more or to submit your original content, contact us!

Disclaimer: please note that the views of featured Guest Bloggers do not necessarily reflect the views of the Minority Christian Women Entrepreneurs Network.

How to Use Your Brand Identity to Enhance Your Web Design

Transform your web design with intentional branding. Discover how color palettes, typography, and authentic imagery create a cohesive and professional website.

MCWEN Administrator

Feb 223 min read

4 Best Practices for Starting Your Own Small Business

Starting a small business is exciting, but it can also feel overwhelming—especially for minority women entrepreneurs taking the leap for the first time. From clarifying your vision to organizing your finances, streamlining operations, and building connections, success comes down to laying a strong foundation early. In this article, we break down four practical best practices that will help you move from idea to action with confidence and clarity.

MCWEN Administrator

Oct 5, 20253 min read

The Faithful Entrepreneur's Guide to Year-End Tax Stewardship

Don’t wait until tax season panic sets in—wise stewardship starts before December 31st. In “Do Not Wait Until April! The Faithful Entrepreneur’s Guide to Year-End Tax Stewardship,” learn why waiting until April to address your taxes can cost you thousands, whether you’re a W-2 employee or a self-employed entrepreneur.

Erinne Makeda Perry

Sep 14, 20253 min read

How to Focus When You’re Multi-Passionate

If you're a multi-passionate Christian woman in business, focus can feel like a struggle. With so many God-given talents and ideas, it's easy to feel pulled in every direction. This article offers four powerful strategies to help you find clarity, stay aligned with your calling, and build a sustainable business—without the overwhelm.

Odaisha Ajayi

Jul 13, 20253 min read

5 Shifts That Will Elevate Your Marketing And Lead To More Sales

Marketing that doesn’t convert isn’t always a tech or tools problem—it’s often an intention problem. In this article, we explore five powerful shifts that move your marketing from just “sounding good” to actually selling. Learn how to lead with belief, think like a CEO, and build messaging that inspires action.

Priscilla Shumba

Jun 22, 20254 min read

3 Marketing Mistakes You're Making & How to Fix Them: Strategy Tips to Attract Clients

Marketing doesn’t have to be overwhelming. This article breaks down what marketing really is, the top mistakes Christian women entrepreneurs make, and practical, faith-aligned tips to connect, serve, and sell with confidence and clarity.

Odaisha Ajayi

Jun 15, 20254 min read