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4 Business Lessons To Learn From The Mistakes Of Cain

By Chika Ebuzor

2 Timothy 3:16 (MSG) says, "Every part of Scripture is God-breathed and useful

one way or another - showing us truth, exposing our rebellion, correcting our mistakes,

training us to live God's way." Therefore, it is important for you as an entrepreneur, to look into the word constantly, not just for inspiration or to receive instructions on how to love a righteous life, but for strategies for your business.

Today, we will be taking a look at the life of the first murderer on earth - Cain.

Genesis 4 tells the story of what transpired between Cain and his brother Abel, and I believe

that as a child of God in business, there are lessons you should imbibe. Let's dive in.

Lesson #1: Offer topnotch service to your customers.

The quality of your service(s) tends to leave a lasting positive impression on your customers and this might make them become repeat buyers.

In verse 7 of Genesis chapter 4, God asked a question: If thou doest well, shalt thou not be


Looking at the Hebrew rendering, doest well as it relates to you as an entrepreneur, means

to skillfully present, to be thorough, to make sweet. So God is asking you, if you had skillfully presented your service, will you not be accepted? (Genesis 4:3-7)

Lesson #2: Don't shed blood.

Don't be the one who tears down her competitors (Genesis 4:8). Avoid the trap of jealousy and bitterness. Bear in mind that whatever seed you sow, you will reap. If you sow seeds of hatred by badmouthing your competitors or even wishing that they'd fail, you will definitely reap the same. Sow seeds of love by praying for your competitors and even referring customers to them on purpose. It is one of the secret of favor in business.

Proverbs 3:3-4 says; Let not mercy and truth forsake thee: bind them about thy neck; write

them upon the table of thine heart: So shalt thou find favor and good understanding in the sight of God and man.

Lesson #3: Be a dispenser of love (Genesis 4:9).

According to 1 John 4:20, If a man says I love God, and hateth his brother, he is a liar: for he

that loveth not his brother whom he hath seen, how can he love God whom he hath not


Even if your customer. Isn't going to patronize you, help them meet their needs. Ensure that

your relieve his or her pain.

Here's what John 13:34-35 says; A new commandment I give unto you, That ye love one

another; as I have loved you, that ye also love one another. By this shall all men know that ye are my disciples, if ye have love one to another.

Lesson #4: Live out your brand promise (Genesis 4:15).

Simply put, a brand promise is a declaration of how you intend your customers and what

they should expect when they interact with your brand. Most brands just put out beautifully sounding words that sound good but doesn't show when they interact with their customers.

They cut corners, treat their employees and customers badly. In this verse, God makes a declaration and establishes it with a mark on Cain.

I pray that the wisdom of God will find expression in the affairs of your life in the mighty name of Jesus. Amen!


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